Legal

Terms and conditions

Last updated 7 September 2026

These terms set out the basis on which Ironbell provides its service to business customers. By using the service you agree to them.

They are written for businesses rather than consumers. If anything here does not suit how your business works, email hamza@ironbell.co.uk and we will talk it through.

1. About Ironbell

Ironbell provides software and services that help roofing businesses manage and recover customer enquiries, including responding automatically to enquiries that arrive when a call is not answered, capturing the caller's details, notifying the business, and presenting the resulting opportunities in a dashboard.

Ironbell currently operates as a trading name rather than an incorporated company. In these terms, “we”, “us” and “Ironbell” mean the Ironbell business. These terms will be updated with company registration details if and when the business is incorporated.

2. The service

We provide the service described on our website and agreed with you during onboarding. The service is provided on an ongoing subscription basis and we may improve, adjust or extend how it works over time.

We do not guarantee any particular commercial outcome. We do not promise a specific number of enquiries, leads, quotes or won jobs, and nothing on our website or in our communications should be read as such a promise. Results depend on factors outside our control, including how many enquiries your business receives, the quality of those enquiries and how you follow them up.

3. Your responsibilities

As our customer, you are responsible for:

  • Giving us accurate information during onboarding and keeping it up to date, including the numbers used to route and deliver enquiries
  • Using the service lawfully and in line with these terms
  • Your own relationships with your customers, including how you respond to and handle the enquiries the service surfaces
  • Making sure that any information you give us, or that reaches us through your use of the service, may lawfully be provided to us and processed by us
  • Keeping your account access secure, controlling who in your business can sign in, and telling us promptly if you believe an account has been compromised

You remain responsible for communications sent on your business's behalf through the service, and for making sure the way you use it complies with the rules that apply to you, including those covering electronic marketing and data protection.

4. Fees and payment

Our current pricing is a one-off setup fee of £250 and a subscription of £350 per month. The fees that apply to you are the ones set out in the order or written confirmation agreed between us at the time you sign up, and those agreed fees continue to apply for the duration of your subscription unless we agree a change with you.

We may set different prices for new customers at any time without changing the price you have already agreed. If we propose to change your fees, we will give you reasonable notice in advance, and you may cancel before the change takes effect if you do not accept it.

  • The setup fee is payable before the service is configured and made live.
  • The subscription is billed monthly in advance and recurs until cancelled.
  • Unless stated otherwise, fees are exclusive of VAT and any other applicable taxes, which are payable in addition where they apply.
  • If a payment fails, we will let you know and may suspend the service until payment is brought up to date.

Refunds and credits are handled case by case. We have not set a blanket refund policy, so if there is a problem, raise it with us at hamza@ironbell.co.uk and we will deal with it reasonably. Nothing here affects any refund right you have by law.

5. Cancellation and termination

You may cancel your subscription at any time by telling us in writing. Cancellation takes effect at the end of the billing month in which you cancel, so the service continues until the end of the period you have already paid for. We do not require a long notice period and we do not tie you into a minimum term unless we have specifically agreed one with you in writing.

We may suspend or end the service if you materially breach these terms, if fees remain unpaid after we have asked you to settle them, or if we are required to by law. Other than in those situations, we will give you reasonable notice if we decide to stop providing the service to you.

After the service ends, we will stop processing enquiries for your business. On request within a reasonable period afterwards, we will provide an export of your lead data. We then retain or delete data in line with our privacy policy.

6. Third-party services

Parts of the service rely on third-party infrastructure and providers, including for hosting, data storage, message delivery and scheduling. We choose these providers with care, but we do not control them.

This means the availability and performance of the service depends partly on services we do not operate. Where a third-party provider causes an interruption, we will work to restore the service promptly, but we are not responsible for failures caused by them that are outside our reasonable control.

7. Automated and AI-generated responses

The service uses automated processing, including AI, to generate replies to enquiries, to extract details from what a caller writes, and to summarise and categorise those enquiries. This is central to how the service works, and it has limits you should understand.

Automated responses will not always be perfect. The system may misread what a caller means, capture a detail incorrectly, assign an urgency you would have judged differently, or produce a reply that is not ideally worded for the situation. We do not promise that automated responses will always correctly understand a caller, correctly qualify a lead, or be appropriate in every circumstance.

You remain responsible for reviewing the enquiries and information the service produces before acting on them, and for your own communications with your customers. Do not rely on the service as the sole means of handling urgent or safety-critical matters.

8. Service availability

We aim to provide a reliable service, but we do not guarantee that it will be available without interruption or free of faults. The service may be unavailable during planned maintenance, because of technical failures, or because of problems affecting the third-party services we depend on.

Where we can reasonably do so, we will give notice of planned maintenance and keep any disruption as short as possible.

9. Intellectual property

We own, or are licensed to use, all intellectual property rights in the Ironbell software, systems, dashboard, website, branding and documentation. Your subscription gives you the right to use the service while it is active. It does not transfer any ownership in it to you, and it does not give you the right to copy, modify, resell, reverse-engineer or create derivative works from it.

You keep ownership of your own materials and data, including your business information, your branding and the enquiry data generated through your use of the service. You grant us the licence needed to host, process and use that material for the purpose of providing the service to you and keeping it working.

10. Confidentiality

Each of us may learn confidential information about the other through this relationship. Both of us agree to keep that information confidential, to use it only for the purpose of the service, and not to disclose it to anyone else except to staff and providers who need it and are under similar obligations, or where disclosure is required by law.

This does not apply to information that is already public, that was already properly known to the recipient, or that is independently developed without using the other's confidential information.

11. Data protection

Both of us will comply with applicable UK data-protection law. In relation to information about your own customers that we process through the service, you are the data controller and we act as a processor on your instructions.

Our handling of personal data is described in our privacy policy. Where a written data processing agreement is required, we will enter into one with you on request.

12. Liability

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.

Subject to that, we are not liable for loss of profit, loss of business, loss of anticipated savings, loss of goodwill, or for any indirect or consequential loss, in each case however it arises. In particular, we are not liable for business you consider you have lost because an enquiry was not recovered, was recovered incorrectly, or was not acted on.

Subject to the first paragraph of this section, our total liability to you arising out of or in connection with the service in any twelve-month period is limited to the total fees you paid us in the twelve months immediately before the event giving rise to the claim.

The service is provided to you for business purposes. We exclude, to the extent the law allows, any implied terms that would otherwise apply.

13. Changes to the service and these terms

We may update the service and these terms from time to time, for example to reflect new features, changes in the providers we rely on, or changes in the law. Where a change materially affects your rights, we will give you reasonable notice. If you do not accept a material change, you may cancel as set out above.

The date at the top of this page shows when these terms were last revised.

14. Governing law

These terms and any dispute arising out of them are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

15. Contact

For anything relating to these terms, your subscription or the service, contact us at hamza@ironbell.co.uk.