Legal
Privacy policy
Last updated 29 August 2026
Ironbell is a missed-call recovery service for UK roofing companies. When a customer calls a roofing business and the call isn't answered, we send an automated text and use an AI assistant to understand what the customer needs, then pass those details to the roofing company. This page explains what we do with personal data.
Who we are
Ironbell is the data controller for the accounts of roofing companies who use our dashboard. For the details of members of the public who contact those roofing companies, we act as a processor on the roofing company's behalf; that company decides how those details are used.
What we collect
From roofing companies: name, email address, company details, phone numbers and login credentials.
From members of the public who text or call a roofing company using our service: phone number, name, property address and postcode, a description of the roofing problem, urgency, and the content of the text conversation.
Why we collect it
To answer missed calls on behalf of a roofing company, pass enquiries to that company, and show them their leads. Our lawful basis is legitimate interests: someone contacting a roofing business reasonably expects that business to receive their enquiry and respond.
Who we share it with
We use these providers, who process data on our behalf: Twilio (sending and receiving calls and texts), Anthropic (the AI assistant that reads and replies to messages), Supabase (database and accounts), Airtable (lead records), and n8n (automation). Each roofing company can only ever see their own customers' data. We never sell personal data.
How long we keep it
Lead records and conversations are kept while the roofing company remains a customer, and deleted on request or within a reasonable period after their account closes.
Your rights
Under UK data protection law you can ask for a copy of your data, ask for it to be corrected or deleted, object to processing, or complain to the Information Commissioner's Office at ico.org.uk. If you contacted a roofing company through our service, you can ask them or us and we'll help.
Automated messages
The first reply to a missed call, and the conversation that follows, are generated by an AI assistant rather than a person. A human at the roofing company sees the resulting enquiry and will contact you.
Contact
Questions about your data: hamzaabdi479@gmail.com